There is quite a difference in the rankings on Instagram for the top dating brands.Bumble’s Instagram drove more than 429,000 likes and comments in the 30 days before Valentine’s Day.Out of the 357 posts from the ten dating brands we analyzed, only 15 posts were video media.

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The dating brand saw 58,000 engagements to its Facebook Page in the month before Valentine’s Day.

Zoosk’s top posts centered around inspiring its followers to find love, sharing advice, asking questions about dating, and posting witty content to lighten up any loneliness.

Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.

This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.

JDate only posted once, and Bumble posted the most frequently, with 50 posts.

Video on Instagram continues to be outpaced by photo.

Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.

We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.

Zoosk’s top link post shared the Former President Obama’s love story with the Former First Lady.

For dating brands, social media can be a receptive platform for inspirational stories, especially those about celebrities. Some of its other top posts were success stories from those who found love.

Coffee Meets Bagel’s top post was also around positivity.